Our Story

At Gilly Nicolson, we work tirelessly to support interior-lovers to create spaces that reflect individuality through bespoke, meticulously crafted linens with a personal, hands-on approach. We believe that luxury is found in the details.

Our passion for individualism and innovation is woven into everything we do, crafting one-of-a-kind designs that reflect the unique stories of our clients. Guided by our Scottish heritage, we are bold innovators, providing a personalised, white-glove service that transforms homes into personal sanctuaries bringing joy, comfort and lasting beauty.

We understand the importance of what we do and how it affects the planet. The very nature of a bespoke business enforces sustainable practises as we only produce what we need. As a team, we constantly challenge every new product and practice, questioning our approach and how sustainable we can make it.

Our team in Portugal have been carefully selected for their artisanal craftsmanship, attention to detail and reliability. The team we launched the business with, are still the same team we work with today – not just partners, more like family. They share our beliefs and ambitions; to create the finest luxury linens that will enhance wellbeing and bring joy.

Gilly Ligertwood - Founder

Gilly realised she wanted to be an entrepreneur during her early teens. She spent many an hour dreaming of different business ideas, but it was following the relentless desire for travel and adventure in New Zealand that really brought the idea to life.

Whilst living and working in Wellington, she came across the bespoke bedlinen business that provided the final missing piece to her dream. Working for a luxury, boutique brand, she learned hands-on about how to run and grow a small business – the ups and downs, wins and disappointments. But more importantly, she experienced the enjoyment clients would feel watching their bespoke designs and creations come to life. The nature of the product meant listening to clients’ needs, understanding their designs, building and nurturing the relationship with them and fulfilling all expectations. All of which became the building blocks for the foundations of Gilly Nicolson Ltd, which was setup in 2007 after returning to Scotland.

The business has grown steadily over the years, and so in 2021, Gilly invited her lifelong friend Sally to join the business and really build the Creative Direction. With an enormous amount of experience working in luxury brands, design and marketing, Sally is a perfect fit.

Sally Smith - Creative Director

With a degree in textile design and over 25 years of experience in the textiles and design industry, Sally brings an extraordinary depth of knowledge and creativity to her role as Creative Director at Gilly Nicolson Ltd.

Based in Scotland, Sally spent 14 years designing tartans and tweeds for high-profile corporate clients and families. Her impressive portfolio includes collaborations with Glenmorangie, Drambuie, The Crown Prince of Bahrain, Qatar, and Etihad Airways, showcasing her ability to create bespoke designs for the luxury market. Her passion for textiles, colours, patterns, photography, and interiors is evident in every project she undertakes.

Sally’s career has also included working in the property market, helping estate agents elevate their brand visibility and digital strategies. This diverse experience has given her a unique perspective and a broad skill set, which she brings to her current role.

Sally’s creative vision perfectly aligns with Gilly’s aspirations for the brand. Together, they lead an ambitious team working on projects here in the UK as well as globally, celebrating individuality and the transformative beauty of bespoke design.

We create luxurious, personalised textiles that transform personal spaces into sanctuaries of joy and well-being. Our linens have been featured in award-winning luxury interiors and five-star hotels, elevating spaces with our unique, custom approach. We work with prime interior designers who value craftmanship and individuality in their projects.